Companies I aspire to work for...

MIU MIU

Miu Miu is an Italian fashion brand, founded in 1992, a sister brand to Prada. I find the brand to have a unique style, they've taken pops of colour to the next level with a colour scheme that entices their audience. This is something we don't see other brands doing, they like to create trends rather than simply following them. I would describe their garments to be business wear mixed with a sort of preppy, playful style, giving off a very expressive and youthful vibe. On top of this, they are very well known for their mini shorts, predicted to trend in summer 2024 meaning Miu Miu will only get bigger from here.

They currently have offices located in Paris and Milan. I strive to be able to leave England and move to one of the major fashion cities in Europe. They have around 620 stores around the world and 13000 employees in 70 different countries, giving me the chance to do so at a brand that I love.

MIU MIU MARKETING

- It's the fastest-growing brand to come out of the Prada group, let's dive into how they've done this.

At Miu Miu they value quality, and they exhibit this by using exclusive materials such as leather61 and silk192, they even hand paint details onto some pieces, giving their collections more of a personal feel but also this luxurious quality. Each garment is constructed with huge attention to detail and care.

- The brand focuses on limited edition pieces rather than mass production of garments which demonstrates the root of the brand which is their passion for fashion and creating innovative designs and concepts. This makes Miu Miu desirable to the public as owning one of their pieces becomes rare and that's admired by the consumer.

THE FACES OF MIU MIU

An important part of marketing is working with content creators and celebrities to attract their fan base to their site.

Miu Miu has worked with The Crown actor, Emma Corrin and Cailee Spaeny, Priscila actor as the face of their summer 2024 collection. Both actors are in one of the biggest movies/series of the past year, driving attention to Miu Miu.

Last of all, but one of the most important, the place in which we see these quality garments.

What I have noticed after researching the places where different brands sell their products is that the environment is usually representative of the brand identity itself and Miu Miu doesn't fail to do this, the atmosphere gives off an innovative, playful feel to the experience of shopping, with the bright colours, it also gives this sense of a personal wardrobe allowing the customer to express themselves through their clothing.

DJERF AVENUE

Run by the iconic Matilda Djerf, Djerf Avenue is a Swedish fashion brand.

The brand has gained its success slightly differently from some brands as the founder of the brand is a content creator, Matilda posts on Instagram and occasionally TikTok about where she's travelling to, her hair routine or outfit inspiration and she uses her large following to preach about self-love. This allowed Matilda to grow her business at a much quicker rate with her 3 million loyal Instagram followers. Earlier this week, Matilda announced she will be launching Djerf Avenue Beauty on March 27th, which includes hair products, very on-brand as she is so loved for her voluminous hair. It's an incredible marketing idea as her comments are full of questions about her hair, the collection includes various styling gels and sprays but also other self-care accessories such as robes, slippers and beauty bags. Again keeping it within her brand. If I worked there, I would suggest a collaboration with Hailey Bieber's skincare brand, Rhode, a brand that Matilda loves to use and promotes on her social media, a collection with Hailey would break the internet, possibly selling products like hair masks and oils, an opportunity for both companies to expand their brand.

Djerf Avenue's brand identity is what I love the most about the company, they sell classy, sophisticated clothing and the brand can be credited for bringing about oversized blazers as such a popular trend over the past year.

It's a fairly new brand, founded in 2019 but feels like they've been in the industry forever with their incredibly fast-growing success as they won e-commerce of the year.

Something very important to me, when I'm looking for a job, is the sustainability of the brand and Djerf Avenue doesn't come shy of that, they are committed to long-term sustainability growth and Matilda has used her voice to raise issues within the fast fashion community and is passionate about her brand being 100% sustainable. They claim to use only organic, regenerated or recycled materials in all their products. For example, instead of the use of plastic buttons, they use corozo buttons and instead of polyester labels, they use organic cotton labels. Although the brand is certainly not perfect they are eager to keep their sustainability journey going which I admire.